about

After 6 years of brand development for Progressive Slovakia, we have crafted a visual identity for this campaign, placing significant emphasis on the core attributes of our campaign strategy: expertise, energy, and a brighter future. This transformation encompassed critical elements such as our social media presence, videos, photographic style, animations, sound, illustrations, and typography. Simultaneously, alongside the art direction, we have designed a robust design system to ensure its comprehensibility and continuous usability for our extensive team of campaign creatives involved in social media, video production, and volunteer materials.