We undertook the rebranding of KONJA, the Conservatory of Jozef Adamovič in Košice, named after the esteemed Slovak actor, director, and educator Jozef Adamovič. Born on April 23, 1939, in Trnava, Adamovič was a prominent figure in Slovak theater and film.

Central to our concept was a play on the initials “JA” from Jozef Adamovič’s name, which also translates to “I” in Slovak. This duality fosters a personal connection between students and the institution, allowing expressions like “I am a student,” “I sing,” “I dance.” We extended this into a vibrant identity, employing color coding for each department and generative artworks composed of the word “JA,” reinforcing individual identity within the collective educational environment.