For the European Parliament elections, we temporarily rebranded Progressive Slovakia into “Proeuropean Slovakia” to emphasize their alignment with European values. The updated design system incorporated a distinctive yellow “European” sticker, reflecting this shift. Our studio crafted the key art direction for an outdoor campaign centered around the theme of protecting Slovakia’s future within Europe.

The modular approach to candidate photography was a standout feature, enabling flexible adaptation across formats and responsive layouts. A significant challenge was ensuring visual consistency when presenting the lead candidate alongside others. Additionally, we developed sub-brands for candidate event campaigns, enhancing the campaign’s overall reach and cohesion.