Reverecare was a London-based startup with a mission to digitalize the complex process of selecting caregivers for seniors. While similar services existed, our challenge was to position the digital product for its true target audience: the adult children of seniors. Typically aged 55+, this group’s needs shaped our approach to the platform’s tone, UX, and overall narrative.

By focusing on clarity, trust, and ease of use, we created a product presentation that resonated with this specific demographic. The project successfully supported Reverecare in securing $850,000 in seed funding in early 2017, enabling the startup to grow and refine its services. Today, Reverecare continues its mission under the brand Cerahq.com.