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ÚĽUV

UI for the nationwide arts & crafts institution · digital for non-profits

Two elderly craftspeople at work, next to the new ÚĽUV website on a phone: “Remeslo so značkou” (craft with a mark)

A digital platform that brings Slovak folk art and craft up to today's standards: the new UI for ÚĽUV, the nationwide arts and crafts institution. We designed the interface and adapted ÚĽUV's visual identity for a modern digital product.

Sector
Public cultural institution
Services
Art direction
UI design

The project

By 2020, the complexity of this ecosystem had outgrown its existing digital platform.

Following a detailed UX analysis and strategy by a partner studio (see Credits), we adapted the visual identity into a new UI design that reflects the latest standards for digital products while honoring the tradition and history of this institution. The result is a platform that seamlessly bridges heritage and modernity, supporting ÚĽUV’s mission to preserve and promote Slovak folk art and craftsmanship.

ÚĽUV website screens on phones: workshops, events, crafts and makers
The ÚĽUV UI kit: components, colours and product cards
An ÚĽUV e-shop product page, a wooden bowl, on a laptop
An ÚĽUV workshop page, pottery for adults, on a laptop outdoors
The ÚĽUV home page on a phone held in two hands

Credits

Art direction
Martin Kossuth
UI
Monika Bazovská Majo Jendruch
UX analysis and strategy
Lighting Beetle

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