ÚĽUV (Ústredie ľudovej umeleckej výroby) encompasses a broad range of activities—from managing galleries to hosting workshops, events, and promoting artists and craftsmen. By 2020, the complexity of this ecosystem had outgrown its existing digital platform.

Following a detailed UX analysis and strategy prepared by Lighting Beetle, we adapted the visual identity into a new UX/UI design that reflects the latest standards for digital products while honoring the tradition and history of this institution. The result is a platform that seamlessly bridges heritage and modernity, supporting ÚĽUV’s mission to preserve and promote Slovak folk art and craftsmanship.