EZ Tenda

The smarter way to do drinks business · strategy, identity and digital for startups

Keeping it as “EZ” as the name: brand strategy and identity for EZ Tenda, a B2B marketplace where drinks brands bid for listings in hospitality venues. We also shaped the product's UX/UI in its MVP phase, together with its development team.

Client: EZ Tenda
Sector: Hospitality tech, B2B marketplace
Services: Brand strategy
Visual identity
Product UX/UI
Motion

The project

By enabling brands to bid on tenders, the platform democratizes and digitalizes distribution in hospitality venues.

In collaboration with its development partner (see Credits), which built the EZ Tenda app, we established a strong brand strategy and created the branding for the startup during its MVP phase. Our focus was on bringing simplicity and ease—core to EZ Tenda’s mission of making the process as “EZ” as possible.

This vision of simplicity extended into the UX and branding of the digital product, setting the foundation for a modern, user-friendly platform that reflects the startup’s innovative goals.

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