EZ Tenda is a B2B digital marketplace revolutionizing the analog process of negotiating drink listings for spirits, wine, and beer. By enabling brands to bid on tenders, the platform democratizes and digitalizes distribution in hospitality venues.

In collaboration with Sudolabs, the software company behind the development of the EZ Tenda app, we established a strong brand strategy and created the branding for the startup during its MVP phase. Our focus was on bringing simplicity and ease—core to EZ Tenda’s mission of making the process as “EZ” as possible.

This vision of simplicity extended into the UX and branding of the digital product, setting the foundation for a modern, user-friendly platform that reflects the startup’s innovative goals.