Sudolabs

Software company rebranding · strategy, identity and digital for startups

A rebrand for Sudolabs, a Bratislava software company, built on “less is more”: technical, smart and precise. Interviews and workshops set the tone; we designed the visual system, the website concept, a new hiring section and social templates.

Client: SudolabsBratislava
Sector: Software
Services: Brand strategy
Visual identity
Web design
Design system
Social media

The project

Through interviews and workshops, we defined the new brand tone: technical, smart, precise, credible, and driven by the principle of “less is more.”

The essence of Sudolabs centers on building and growing digital products through technology, product design, and product management, with a strong focus on continuous iteration and close client partnerships. The main challenge was balancing professionalism and credibility with tech innovation and creativity.

We delivered a comprehensive visual system spanning physical applications, digital presence, and beyond. This included the concept for their service and brand presentation website, a redefined hiring section, and flexible templates for social media—ensuring consistency and impact across all platforms.

Sudolabs on its rebrand: Brand 2.0 ↗

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