For Funebra, we created a name and identity that reflect its mission: to reimagine funeral services in Slovakia with a softer, more thoughtful approach. The focus shifts to the bereaved—the circle of those left behind—placing their needs and experiences at the heart of the service.

The logo features a strong dot, symbolizing the end of a story, of a life. Surrounded by concentric circles that illustrate the united circle of the bereaved. This concept of connection and closure became the foundation for the entire visual identity.

The design extends across the website, social media, and the innovative product “Môj záver života”—a thoughtfully designed box that guides individuals through their end-of-life preparations and wishes. Designed to be part of everyday life, it balances sensitivity with practicality, helping to start important conversations.