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šum

United by wine · strategy and identity for founders

A green šum apron among orange, green and white šum coasters

A brand for šum, a wine concept in Košice that wants to bring wine into the 21st century and make it accessible to everyone.

Client
šumKošice
Sector
Hospitality
Year
2025
Services
Visual identity
Social media

The project

We believe wine should be accessible to everyone — without compromising on quality. That’s why we’ve created a concept that blends modern urban style, a wide selection for all tastes, and a space where great people come together — not just wine connoisseurs.

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The šum identity in motion: a tote bag, wrapping paper and hand-drawn glasses
A white šum T-shirt with hand-drawn purple wine illustrations around the orange logo
A šum tote bag with drawn glasses and bottles around the orange logo
šum wrapping paper with the repeated logo, folded around a round package

Credits

Team
Monika Bazovská Martin Kossuth Martin Ferenc

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