Zelená škola

Brand voice and look update · strategy for non-profits

A brand strategy turned into day-to-day practice for Zelená škola, a non-profit for sustainability education. We set the audiences and tone of voice, then designed social media templates and a communication manual the team uses for its own messaging.

Client: Zelená škola
Sector: Non-profit, education
Services: Brand strategy
Verbal identity
Social media

The project

This involved defining a clear brand strategy, identifying target audiences, and establishing a consistent tone of communication.

The transformation extended to visual elements, with new templates and formats designed specifically for social media. A significant challenge was creating a user-friendly communication manual that translated the high-level strategy into practical, day-to-day actions, enabling the client to effectively manage their messaging.

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