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Zhiva

Mobile app that helps people with long COVID symptoms · identity and digital for startups

The Zhiva “Recept zdravia” (recipe for health) website on a laptop, next to a dog lying on the table

Inspired by Živa, the Slavic goddess of life: an hourglass identity for Zhiva, a Slovak health startup that helps people build healthier habits. Since 2021 we've carried it into the website, app, print, a 60-page workbook and a GPT-powered chatbot.

Client
Zhiva
Sector
Health-tech startup
Year
Since 2021
Services
Visual identity
Website
App design
Print & merchandise

The project

The brand draws inspiration from Slavic mythology, where Živa is the goddess of life—her name derived from the word “to live.” This mythology inspired the hourglass symbol, representing the brand’s mission: the long-term journey of balancing attention and energy for better health outcomes.

We created a comprehensive visual identity for Zhiva, which was applied across their presentation website, app, print materials, and merchandise. Our collaboration since 2021 also extended to sub-projects, including “Zápisník zdravia” – 60 page workbook that acts as a guide to healthier lifestyle choices, and “Zhivi,” a GPT-powered chatbot designed to assess fatty liver risks and support users in improving their lifestyle.

Zhiva’s identity embodies balance, longevity, and a thoughtful approach to health.

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Branding

The Zhiva hourglass logo beside a line symbol and a glass hourglass, with “Healing process”, “Long Time”, “Repetition” and “Balance”
Two Zhiva app screens: home, with exercises like “Ako na dlhý COVID” (dealing with long COVID), and an intake list of symptoms to tick

Recept zdravia

The Zhiva “Recept zdravia” website on a phone: “Vezmite svoje zdravie do vlastných rúk” (take your health into your own hands)
The Zhiva workbook “Zápisník zdravia” (health notebook), subtitled “Váš sprievodca Receptom zdravia” (your guide to the Recipe for Health)
A Zhiva “Recept zdravia” (recipe for health) card styled as a prescription: “Užívať po dobu 14 týždňov” (take for 14 weeks)

GPT App

Zhiva’s Zhivi chatbot on a phone, starting a chat in Slovak with a robot mascot
Zhiva’s fatty liver campaign page and a Zhivi chatbot transcript, shown side by side as browser windows
Zhiva’s fatty liver campaign visuals: four people, and the Zhivi robot saying “Hello, I’m Zhivi!”

Cards

A deck of Zhiva “Spánkový kvíz” (sleep quiz) cards, with one question card turned face up
Six Zhiva card decks spread out, among them “Spánkový kvíz” (sleep quiz), “Pohybové tipy” (movement tips) and “Zvládanie stresu” (managing stress)
Zhiva recipe cards, “Zdravý sladký recept” (healthy sweet recipe), with round cards divided into foods like pancakes, apple, nuts and banana

Credits

Team
Monika Bazovská Martin Kossuth Kevin Simkanič Majo Jendruch Oliver Dulík

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