Zhiva is a Slovak health startup, helping people reach their health goals by by supporting healthy choices and building better habits. The brand draws inspiration from Slavic mythology, where Živa is the goddess of life—her name derived from the word “to live.” This mythology inspired the hourglass symbol, representing the brand’s mission: the long-term journey of balancing attention and energy for better health outcomes.

We created a comprehensive visual identity for Zhiva, which was applied across their presentation website, app, print materials, and merchandise. Our collaboration since 2021 also extended to sub-projects, including “Zápisník zdravia” – 60 page workbook that acts as a guide to healthier lifestyle choices, and “Zhivi,” a GPT-powered chatbot designed to assess fatty liver risks and support users in improving their lifestyle.

Zhiva’s identity embodies balance, longevity, and a thoughtful approach to health.